You’ve built a new product or decided to start providing a new service to offer your customers. How do you determine the price you are going to charge?

Now think of the flip side to this, have you noticed how you buy a product or service?

In most cases, you look at what's being offered and then look around for a better price, or at least better value. This behavior means you're not just considering one brand, but also working out what that brand's competition is offering.

This is what makes pricing complicated, unless you know the factors that affect pricing, how to get rid of competition, and the magic of pricing sequences.

Luckily, this is what we are going to dive into today.

Now, let’s go deep into dartboard pricing with Sean D’Souza.