My guest today is an author, speaker, and coach with one goal: Help your business be better off than it was before you found him.

He is working to accomplish this goal in several ways: One, he sends a daily marketing tip to his newsletter. Two, he has written three books. And

One, he sends a daily marketing tip to his newsletter. Two, he has written three books. And three, he coaches freelancers in the craft of marketing and selling.

This is a super fun conversation that covers positioning, the sunk cost fallacy, and evaluating new business ideas.

Now, let’s hack…

Kai Davis.