My guest today is a former national journalist turned PR guy and a story obsessive entrepreneur.

Back in 2010, along with his wife, they started Arc Seven Communications, a PR agency focused on the health care industry.

With their agency running smoothly, he wanted to help entrepreneurs and startups tell their story. So they created Class:PR to democratize PR and help businesses tell their stories.

I this conversation, we discuss how to write a press release, the value of perseverance, and paying attention to the details.

Now, let’s hack…

Alistair Clay.