My guest today is a speaker, a bestselling and award-winning writer, brand consultant, and an entrepreneur.

She became an answer to a Trivial Pursuit and Jeopardy question after being fired from her job as a web designer for blogging stories involving her colleagues.

My guest is now the Founder of and professional blogger at Dooce. She has been a part of the internet writing community for 14 years and has worked to create targeted content for global brands, including Ford, Nintendo, and Clorox. She is also the author of the New York Times Best Seller, It Sucked and then I Cried.

Now let's hack...

Heather Armstrong.

In this 32-minute episode Heather Armstrong and I discuss:

• How her blog caused her to lose her job
• Why you need to pay very close attention to your audience
• The benefits of blogging far outweigh the negatives
• Moving from blogging to consulting international brands

The Show Note

• Dooce.com
• HeatherArmstrong.com
• Heather's Books
• Heather on Twitter
• Jon on Twitter