How’s it going guys? Today we’re going to be talking about the biggest issue in the Internet marketing industry.  That holds a big promise. So I have to start out with this little summary. The biggest issue in online marketing, what is it? What’s the industry’s issue been like? I tell, I’ll talk out with, start out with a story because I’ve don’t start with a story. You’re not gonna get it.  You’re gonna be like, yeah, whatever. So when I was a kid, my parents took me from when I was in elementary school, my parents would take me from sport to sport to sport, to sport. I tried basketball, I tried baseball. I tried, I don’t even know what else I tried. All I know is it was all agonizing. It was horrible. And I was not a sports guy. I tried running but sucked. Like I could not figure out what my sport was and I really just wanted my sport to be Saturday morning cartoons. I love that. I’m gonna take that any day of the week. A watch me some X-Men and Power Rangers- I was that kid. I ran funny. Finally, we were living in Washington state and I was playing at recess and the big thing out there where I was at was soccer. And I was playing soccer with the big kids and there was this kid who was really freaking good and he kind of took me under his wing as I cured, this is how you be a goalie and stuff. And of course the horrible story do you get hit right and where it hurts, does how it works in soccer.  And I realized I can get hurt, but that’s as bad as it’s gonna hurt. I jumped into soccer, I played it for three seasons. I had a great time in elementary school, and I was on the absolute worst team possible. We lost every game. We may be scored twice a season. The best team in the season, what’s called the in the league, was called The Sharks and still am an elementary school. But it’s so good. There were The Sharks and they had these really cool uniforms is like green and purple and purple and green and the socks rotated again. It was really, really crazy. And there were so good that their coach made rules about what they had to do before they could score on us. So they had to pass it so many times forward and backwards and do these things before they could shoot on goal. And one of the guys who was a hothead was just like forget this and went into the goal and he made the goal and the coach pulled him out of the game. I was like, good, okay, you’re not supposed to go, go, go. Which made us feel horrible. We lost all the time, but that was just sad.  I love the game. I still love playing. I loved talking to the other team members. I was the dream kid. Well our coach had enough and our coach was like, you know, I did this for my son. I’m burnt out. I’m done. And you got us all little pins and a, those pins I still hold on to today. Well, all these other kids went in, they started off, they’re really cool team. They were supposed to be the best in the league.  and they wanted to be the best in the league. They wanted to be The Sharks. And they put me in the, in the little lottery system to figure out where I was going to go. And I had no idea. They put me in the very best team I was in with The Sharks and I was the kid who couldn’t play. Like I sucked at this day, I can comparison like they would maybe we were going to be running down the field and they’d like give me the ball and I would shoot it like 50 feet the other direction. Like I was bad.  And  after keeping on going, they just kept moot. Come on, Moote. Come on, come on. One of the kids, the hothead that I talked about earlier, he joined my class. So he was in my class when I was in school and suddenly I think his name’s Bryce. But we became like friends and he was like, dude, you come to practice and of course I’m going to practice. He’s like, all right, you’re gonna do great. And gradually I stopped seeing myself as the kid who was meant to fail. I stopped seeing myself as the kid on the team who failed and they’re the team that always won. I stopped seeing that they won. They’d won every game since second grade and they played fall and spring, fall and spring, and they had not lost a game ever since. Second Grade was a tight knit group, very focused. My very first game I played with them, I played for only the little times so it’s not my fault. They lost and they literally came back and they just started balling. They started crying and I’m looking, going, I’m playing with the cool kids. Why is everybody sad? Like losing? It’s normal to me and I got to see behind this curtain and they all started crying and the coach goes, you’re taking hard. I can see that. If you never want to lose again, I will create the hardest regimen for you guys ever and if you follow it, I will guarantee you we’ll never lose, but you have to follow it. Everyone said, yeah, that’s what I’m going harder. I saw behind this veil where the perfect jobs of soccer and my sixth grade mind, we’re human and I couldn’t be here. I was human. By the time that that season was almost over, I was a starter on the team. I was passing the ball where it was supposed to go. I was making my own goals. I was doing better than anybody thought I could even my parents. And we actually had to move early. My parents moved a lot. My dad always got another job somewhere else and his physical therapy. And so we were moving a 350 miles away. And my last game, all of the kids gathered around me and they signed my jersey. That Jersey is still gold to me guys. This is the biggest issue with the Internet marketing space. The issue is we think we’re on the dumb team and we think that people on the camera or the people in the podcast or on the cool team, and we could never be like them.  We could never push beyond this. I was listening to Tony Robbins talk about this yesterday and he literally said, everyone says I can’t be Tony Robbins. They don’t understand, and you’ve got to do big boys. They don’t understand. I created Tony Robbins. We are the masters of our destiny and we are limited by our view. And when you look at those videos, whether the guy is sitting next to his Mercedes or whatever he’s doing, whatever the person is doing, it doesn’t matter. Even if they’re just, you know, they’re successful and they’re talking to you. Understand, as my wife tried to tell me for years, they put their pants on one leg at a time. These people are human.  I got to see this firsthand when I started to work at a bigger company and our online marketing industry. For those of you guys who are on the podcast, I used to work at ClickFunnels for a very short period of time and I got to meet Russell Brunson, the man… he’s human. We’re all human and the only difference between the A players and the B players and the C players, which I was and have been for years on the online marketing world is how you perceive yourself. There is nothing different. The only difference is who is willing to push through constant pain and keep pushing. You make a decision, you move forward. The biggest issue with the online marketing industry is we’re trying to sell wealth and in selling wealth we have to show that we have wealth and in showing that we have wealth, we scare folks off. People look and they go, I’m not bad and you sell the dream, but in truth, until you help people get over that hump of believing that they can be whatever that aspirational goal is until you can help people understand that they can be there too by seeing through the curtain, pull the curtain aside, let them see you cry at them. See Life happen. I promise when that happens, 1) they will follow you harder. You will build a culture that is unstoppable. 2) You’ll make more money. People buy from people they trust, but you have to be able to take that curtain back. If you could get that right, just about everything else can come pretty easily. There’s an education process. That happens in any thing you do. You’re going to suck at something for awhile, but sucking at something does not mean you cannot make it and you keep pushing and you keep focusing. You have tenacity, which is another second thing my coach would yell at us. Tenacity, Moote tenacity! It was our call. You have to keep forward pushing forward. You can get there. You can be one of the cool kids, you can be the cool kid on the team. You can be one of them. You can be just like them because at the end of the day, we’re all human. That’s the biggest end issue with the online marketing industry.