Thinking of doing an HTTPS migration? Listen to this episode first. Dana DiTomaso gives practical advice on why and when to do an HTTPS migration. I love this discussion for the little nuggets of wisdom Dana provides, like: consider the sales cycle (just because its a slow month on your site doesn't mean your migration team isn't busy). Those little details make this such a valuable conversation. If you're a digital marketing beginner, I also ask basics like what is a security certificate, how do they impact SEO, and what is HTTPS anyway? Dana brings a wealth of experience to this discussion.

A few resources Dana mentions:

HTTPS checklist by Aleyda Solis: http://bit.ly/2Eh1IG3

Article from SEMRush about the differences between types of security certificates: http://bit.ly/2mCvlfi

We hope you enjoy the discussion.