A little sports talk with Brand Federation's Kelly O'Keefe. Did you know that rebranding an entire NFL team takes a lot of time and a lot of work? The folks at the newly minted Washington Football Team didn't. Kelly walks us through why it was time to change the name, what that process looks like from the inside and how he hopes it plays out. Sponsored by William & Mary's Online Master of Science in Marketing. Music by Meenix. Produced by Magenta Text.