Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, join us as we explore the intricate realm of CRM customization with our guest, Rowan Reid, Head of Chief Information & Technology Officer at Huble Digital.

Find out what Rowan thinks about the history of CRM, the need for customisation based on unique business processes, and the balance between out-of-the-box functionality and the ability to customise.

In this episode, you'll learn:

• How to keep the delicate balance between standard functionality and the compelling need for customisation that is critical to broad CRM adoption.
• Gain valuable insights into diverse scenarios where CRM customisation plays a pivotal role, from first-time ventures to transitions and upgrades for larger enterprises.
• Uncover perspectives on the HubSpot vs. Salesforce dynamics, examining their distinct approaches to customisation.
• Discover the latest advancements within HubSpot's customisation arsenal, including custom objects, programmatic automation, and UI customisation using React.
• Peer into the future with Rowan as he shares predictions on upcoming trends in CRM customisation, from the integration of AI to the rise of voice interfaces, and the increasing prominence of no-code and low-code options.

This episode offers a comprehensive exploration of CRM customisation within the context of HubSpot and the broader CRM arena. Tune in for historical insights, current capabilities, and a glimpse into the future of CRM customisation in the digital age.

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us