In this conversation, Greyson Fessperman, the digital sales manager at TheeDigital, provides an in-depth overview of HubSpot, a robust CRM tool. He discusses the importance of lead management, the different types of leads, and how to effectively use HubSpot for sales and marketing automation.

Greyson emphasizes the benefits of integrating HubSpot with other tools and highlights the role of The Digital as a HubSpot Solutions Partner, offering tailored strategies for businesses.