When we talk about email marketing, we have to acknowledge that we've all come a long, long way since ...Unlike dial-up, AOL chatrooms, and AIM profiles packed with lovey-dovey lyrics from Dave Matthews, email marketing has never quite gone out of style. In fact, you might stay email marketing's swagger has gotten stronger than ever:

• 64% of small businesses use email marketing to connect with their customers
• Even more wild is that 81% of B2B marketers say email newsletters are their most used form of content marketing
• For every $1 spent, email marketing still delivers an average $36 ROI 
• It's estimated that revenue generated from email will reach $11 billion this year

However, just because email marketing is still alive and kicking — particularly for those of us devoted users of the HubSpot Marketing Hub and HubSpot Sales Hub — doesn't mean a lot hasn't changed. 

So, this week — in the first of TWO episodes about email marketing in the HubSpot and inbound universe — we're going to unpack how far we've come with email marketing, how you need to be looking at it differently in your business, and what real email marketing success looks like in 2023.

And yes, we hit some pretty big points about sales emails, too! There's something for everyone in this episode ... 

Here's what we cover in this episode ...

• The good, the bad, and the oh so very ugly cold outreach email strategies.
• How to actually delight prospects in emails when you don't even know them yet.
• How Gmail has actually positively impacted open and engagement rates with the introduction of Updates and Promotions folders.
• A brutally honest sidebar about folks who are frustrated because they're not trying to create genuine value through email, but rather are trying to game the system.
• How has HubSpot evolved in the email space over the past decade?
• Yes, we get into the nasty business of buying email lists.

And a heck of a lot more!