HubSpot Marketing Events API Update: Simplifying Event Management

This briefing document reviews the key features and benefits of the recent update to HubSpot's Marketing Events API, specifically focusing on the introduction of endpoints for list association and dissociation.

Key Highlights:

• Enhanced List Management: The updated API introduces new endpoints allowing developers to directly associate and dissociate lists of contacts with marketing events (MEs).

"This enhancement introduces a new set of endpoints within the Marketing Events API that allow developers to directly associate and dissociate lists of contacts with marketing events (ME) in HubSpot."

• Simplified Event Management: This functionality aims to streamline event management for partners and boost the efficiency of tracking and segmenting event attendees.

"This feature aims to simplify event management for partners and improve the efficiency of tracking and segmenting event participants."

• Targeted Marketing Campaigns: By enabling the association and dissociation of contact lists with specific MEs, developers can create more effective event management workflows and target marketing campaigns with greater precision.

"This functionality is crucial for developers who need to manage and segment contacts based on their participation in marketing events. This allows for facilitating more effective event management and targeted marketing campaigns."

Technical Details:

• API Endpoints: The Marketing Events API will offer the following functionalities:
• Associate List with Marketing Events
• Dissociate List with Marketing Events
• Read All Lists Associated with Marketing Events
• UI Updates: While the API facilitates list association and dissociation, the user interface will undergo the following changes:
• A new "Associations" tab will appear on the ME detail page, displaying lists added through the API.
• The "Associations" tab will only be visible if associations exist.
• List association can only be done via the API, not through the UI.
• If lists are dissociated, the "Associations" tab will be removed.

Availability:

This API update is available to all HubSpot hubs and tiers.

Impact:

This update provides developers with powerful tools to manage event attendees and segment contacts based on event participation. It empowers them to create more effective event management workflows and execute targeted marketing campaigns. By simplifying list management within the context of marketing events, HubSpot strengthens its platform's capabilities for event-driven marketing.