Briefing Doc: HubSpot URL Personalisation Token Support in Marketing Emails

Date: October 15, 2024

Subject: New Feature Release: URL Personalisation Token Support in Marketing Emails

Summary:

HubSpot has released a new feature allowing users to add personalisation tokens as links within buttons and images in Marketing Emails. This update aims to increase email relevance and conversion rates while streamlining the process for marketers.

Key Benefits:

• Enhanced Personalisation: Allows for the inclusion of unique and personalized URLs stored in contact and other records within your HubSpot CRM directly into email buttons and images.
• Increased Relevance: Delivers more relevant email content by linking users to specific pages based on their individual data.
• Improved Conversion Rates: Drives higher engagement and click-through rates by presenting users with targeted and personalized calls-to-action.
• Time & Effort Savings: Simplifies the process of adding personalized links, eliminating the need for manual customization for each recipient.

How it Works:

Adding Personalisation Tokens to a Button:

1. Navigate to Marketing > Marketing Email.
2. Select an existing email to edit or create a new one.
3. Drag and drop the Button module into the email body.
4. In the left panel, ensure URL is selected in the "Link to" dropdown.
5. Click Personalize in the "Link URL" field.
6. Add your chosen personalisation token containing a link.

Adding Personalisation Tokens to an Image:

1. Navigate to Marketing > Marketing Email.
2. Select an existing email to edit or create a new one.
3. Drag and drop the Image module into the email body.
4. In the left panel, click Personalize in the "Link (optional)" field.
5. Add your chosen personalisation token containing a link.

Important Note: "Deal, Ticket, Quote, Invoice & Cart tokens are only available in Automated Emails."

Availability: This feature is available to all HubSpot users, regardless of hub or tier.

Key Quote:

"This rollout allows users to easily add personalisation tokens as the link in buttons and images in your Marketing Email, increasing the relevance of your email content, your conversion rates, all while saving you time and effort."

Action Items:

• Explore the new URL Personalisation Token functionality within Marketing Email.
• Identify opportunities to leverage personalized links in buttons and images to enhance your email campaigns.
• Update existing email templates and workflows to incorporate this new feature.

This new feature represents a valuable addition to HubSpot's email marketing toolkit, empowering users to create more engaging and personalized email experiences for their audience. By taking advantage of URL Personalisation Tokens, marketers can further optimize their email campaigns for better results.