What if you could make your business easier by implementing one strategy? I’m talking about positioning. This means specializing by the type of work you do and/or niching by who you do it for. When you position your business well, you will be able to streamline your services, and you will attract higher level clients. On today’s episode, $ix Figures Lab Coach Elizabeth Cook and I will talk about how positioning can have a “waterfall impact” on your business. And you’ll learn the top 3 reasons positioning is worth your time.       

582: 3 HUGE Benefits of Specializing or Niching

Host Natalie Eckdahl, MBA is a coach to high performing women. She is married with three children ages 7-20. Natalie helps women entrepreneurs own their role as CEO through her business trainings, on air coaching calls and expert interviews. Learn how to master your mindset, grow as a leader, refine your strategies, build your team and gain visibility in your industry. Natalie is also an expert in outsourcing at home and at work.

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One of the most painful places to be in business is when you have lost all forward momentum.  You look at your pipeline for clients and it is empty.  This is especially challenging to navigate after you lose an important client, several proposals get rejected or it feels like everyone is 

625: Don’t Lose Momentum in Your Business

Let’s diagnose whether or not you have a sales problem in your service based business.  Sales is an umbrella term for a function in your business that has many facets. Are you struggling more to get leads or to convert leads you have into clients? 

624: Do You Have a Sales Problem?

The most common area new clients rank as needing 

623: Do You Have a Marketing Problem?

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622: Dive into Q2 with a Six Week Sprint

Have you noticed that the longer you do the same type of work, the more efficient you get? That is why charging hourly or selling a package of hours starts to feel less great over time. We teach our clients to create either a monthly or a high ticket project business model based on the deliverables not based on the number of hours it takes  This works especially well for consultants, marketers and financial professionals. Elizabeth joins me in this episode and we discuss the four stages of the Retainer Roadmap and how you can specialize your services and uplevel your clients. We will share common concerns as well as examples of how the Retainer Roadmap will help you scale your business to offer a package of value instead of a package of hours.    

582: 3 HUGE Benefits of Specializing or Niching

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