Chemserve's Hugo Basson, a trained scientist with an MBA who has spent most of his career in management, is a reflective leader as you'll hear in this episode of the CEO SleepOut. Feedback from colleagues and staff ahead of the event has been instructive - ranging from advice on how to keep warm through to newfound respect and pride. His unusual observations include an appreciation in how a younger generation of employees put far more credence on an organisation's culture - and whether or not it is serious about contributing to broader society.