Hugo is an entrepreneur with over two decades of experience in the marketing communication space. He is Co-Founder and CEO of Minima - the world’s first completely decentralized, and mobile native blockchain protocol. Prior to launching Minima, Hugo ran and founded internationally awarded advertising agencies, creating global campaigns for companies including Vodafone, Toshiba and Sony Electronics.  He was previously General Manager of marcomms at Sony Europe for its computer and audio divisions.