April 07, 2023

Hugz: Lexi Hensler

21 minutes

In this exclusive interview, we sit down with Lexi Hensler, online creator and founder of Hugz, a weighted stuffed animal brand designed to reduce anxiety. Lexi can be recognized for her content with a significant following on all platforms: Instagram (2.6m), YouTube, (5m), TikTok (9.8m) to name a few. Her personal brand is centered around positivity, humor, and authenticity, while often collaborating with other influencers and brands in her content.

With such a loyal fan base, Lexi shares her personal background of anxiety through grade school to resonate with her new mission-driven brand. In this interview, Lexi shares her personal experience with anxiety and how it inspired her to create Hugz. She talks about the benefits of using weighted stuffed animals as a tool for relaxation, the research behind it, and the impact Hugz has had on people's lives. Lexi also discusses the challenges she faced in launching a new product, the strategies she used to build her brand, and the lessons she learned along the way.

Make sure to check out Hugz at: https://givehugz.co

Follow Lexi: https://www.instagram.com/lexihensler/

Watch the video interview in-studio: https://youtu.be/2H5Jo4FwJKQ

Visit Starting Small Media: https://startingsmallmedia.org/

Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup

Follow Starting Small:

Instagram: https://www.instagram.com/startingsmallpod/

Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour

LinkedIn: http://linkedin.com/in/cameronnagle

...more