Marketing & Coffee

Hulu Launches Beta for Self-Serve Advertising Platform


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How are they still in business?

Looks like a terrible deal for an SMB when compared to youtube. This looks like a play for Hulu to unload, unsold ad inventory to SMB that fit the following.

πŸ“Œ Requires being approved by Hulu

πŸ“Œ Simple demographic targeting

πŸ“Œ Cannot target specific placements (shows)

πŸ“Œ 15-30 second long spots

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Marketing & CoffeeBy Mike Zima

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