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Human-Based Content Strategy with Kelly Schmidt
Go ahead and take how you view content, turn it upside down, and shake it all out.
This week we are joined by the incredible Kelly Schmidt! Kelly is a content strategist and writer who wants to bring humanity back to business through communication. She helps entrepreneurs create custom content strategies rooted in humanity so they can show up for their people, their business, and themselves.
In this episode, Kelly and I discuss:
-Cookie cutter content in the online space and how storytelling is the key to powerful content.
-Kelly’s unique insight on writing content with your own narratives, and how it can benefit your business.
-Brainstorming a collaboration that will legit change this industry. (Kelly, let’s touch back on this shall we? Lol)
-Surface level content and fear-based marketing, and it’s impact on our clients and overall sales in the long-run.
-The difference of copy vs content. (Like really, this definition is incredible.)
Do you struggle finding your voice and creating content that is deeper than surface level? Here are Kelly’s top three tips to move forward to create impactful content:
- Evaluate your WHY. (Like really, evaluate WHY you started this business to begin with. Give yourself space to think this through and really dive into this.
- What isn’t said in the things that you do in your business and your niche? What is NOT said? (This means that there is a GAP!)
- Find someone to talk to about step one and step two and record it. Listen back and decide what tone you use, what you are passionate about, etc.
This podcast episode is INCREDIBLE. Come cut the cookie-cutter content with us. Podcast episode is available anywhere you love to tune in! Loved this episode? Give Kelly and I a shoutout on our stories!
Be sure to follow Kelly on Instagram: @thekellyschmidt
PS: Kelly will be launching an IGTV Series in the new year, with the trailer and intro episodes dropping in December! The series is called Just So We’re Clear and will be a combination of solo and interview based videos focused on bringing context and nuance to the way we do business.
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By Taylor Weaver
5
1010 ratings
Go ahead and take how you view content, turn it upside down, and shake it all out.
This week we are joined by the incredible Kelly Schmidt! Kelly is a content strategist and writer who wants to bring humanity back to business through communication. She helps entrepreneurs create custom content strategies rooted in humanity so they can show up for their people, their business, and themselves.
In this episode, Kelly and I discuss:
-Cookie cutter content in the online space and how storytelling is the key to powerful content.
-Kelly’s unique insight on writing content with your own narratives, and how it can benefit your business.
-Brainstorming a collaboration that will legit change this industry. (Kelly, let’s touch back on this shall we? Lol)
-Surface level content and fear-based marketing, and it’s impact on our clients and overall sales in the long-run.
-The difference of copy vs content. (Like really, this definition is incredible.)
Do you struggle finding your voice and creating content that is deeper than surface level? Here are Kelly’s top three tips to move forward to create impactful content:
- Evaluate your WHY. (Like really, evaluate WHY you started this business to begin with. Give yourself space to think this through and really dive into this.
- What isn’t said in the things that you do in your business and your niche? What is NOT said? (This means that there is a GAP!)
- Find someone to talk to about step one and step two and record it. Listen back and decide what tone you use, what you are passionate about, etc.
This podcast episode is INCREDIBLE. Come cut the cookie-cutter content with us. Podcast episode is available anywhere you love to tune in! Loved this episode? Give Kelly and I a shoutout on our stories!
Be sure to follow Kelly on Instagram: @thekellyschmidt
PS: Kelly will be launching an IGTV Series in the new year, with the trailer and intro episodes dropping in December! The series is called Just So We’re Clear and will be a combination of solo and interview based videos focused on bringing context and nuance to the way we do business.