
Sign up to save your podcasts
Or


This is the story of Robert Kuok and how he built Shangri-La.
We cover:
How De Beers Took Over the World’s Diamonds
“A diamond is forever.” “Two months’ salary.” The four Cs. None of it is tradition. It all came out of one company.
In this episode we go back to the start of De Beers. It begins with a sickly vicar’s son from Hertfordshire who was shipped off to South Africa at 17. Twenty years later he controlled 90% of the world’s diamonds.
We break down how Cecil Rhodes went from pumping water out of flooded mines to writing the biggest cheque in history. Then we cover how a German clerk on £500 a year, Ernest Oppenheimer, quietly took the company over and turned it into the most powerful monopoly the world has seen.
In this episode:
Plus Rhodes’s 11 rules for building an empire, and why lab-grown diamonds now threaten the one thing De Beers was built on.
If you enjoyed this episode, follow the show and leave a review. It really helps.
From the publisher's feed
Every business has a story worth telling.
Human Capital explores how the world's most interesting businesses, brands and organisations started, grew and became what they are…
Discover the people, decisions and stories behind their success.