In this episode of the Ask Brien podcast, hosts Peter Bronstein and Traci DeForge welcome Patricia Pinckney, founder of Rima Strategy. Patricia Pinckney shares her journey from working with marketing powerhouses like Procter & Gamble and Coca-Cola to founding her own strategy firm. The discussion covers the challenges of starting a business, the importance of research in strategy development, and the evolving landscape of marketing in the digital age. Patricia offers insights on how small to medium-sized businesses can leverage affordable research methods and adapt to rapid technological changes. The episode also touches on the significance of human-centered strategies in today's fast-paced business environment.

IN THIS EPISODE: 

• [5:41] Patricia's background with marketing powerhouses
• [11:27] The biggest challenge in starting Rima Strategy
• [16:30] Building effective teams for clients
• [22:38] Social media metrics beyond likes/followers
• [24:27] Adapting to rapid change in a business landscape
• [28:50] How to connect with Patricia
• [32:27] Why all companies need to change and adapt

KEY TAKEAWAYS:

• Research and data collection for small businesses have become more accessible and affordable through secondary research and AI-powered tools.
• Social media metrics should be used strategically to gauge audience response and refine marketing strategies, rather than focusing solely on likes and shares.
• Adapting to rapid change is a significant challenge for businesses, with demographics, technology, and decentralization of information being key areas of focus.
• Incorporating human-centered strategies and mindfulness practices can help businesses navigate change more effectively and foster innovation

LINKS MENTIONED:

RIMA Strategy - Website

Patricia Pinckney - LinkedIn

BIO:

Founder of the U.S. Latino Cultural Competence Institute. 20 years international and multicultural experience in marketing, operational efficiency, and executive guidance. Expert in Latino markets and the new multicultural mainstream. Marketing executive at Procter & Gamble, Coca Cola, BBVA. Expert in the application of big company strategies to smaller ventures.