Storytelling is an effective way of getting people to buy into what you are selling. As long as you can harness the human factor in your story, you will always find someone interested in your brand. In this episode, John Livesay teams up with Zack Slingsby, the Founder of Human Factor Media. Zack discusses using literary techniques to gain attention and how to effectively leverage story-telling. Full of great insights, tune in and learn how to use story-telling to create the perfect pitch.

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