In this episode of the Sly Agencies podcast, Andrew Nazarian sits down with Mayra Gomez Sanchez—founder and CEO of Mayra G. Sanchez Agency—to talk about the power of human-first copywriting in a world overflowing with AI-generated content.

Mayra shares why real, resonant communication can’t be faked and how the best copy starts with deep emotional insight—not a prompt. Together, they dive into brand voice, personalized messaging, and why surface-level storytelling is no longer enough to connect with today’s audience.

You’ll learn:

• Why people are craving realness more than ever—and how to give it to them
• Where AI helps (hint: it’s not where you think) and where it falls flat
• Mayra’s step-by-step process for developing a powerful brand voice
• A case study that turned a welcome email sequence into a conversion machine
• How to turn generic messaging like “authentic” or “intentional” into real, story-driven language that resonates

Whether you’re a founder writing your own emails or running creative at an agency, this episode is packed with practical, actionable advice for standing out with soul.

🔗 Show Notes:

Work with Mayra or learn more about her services: https://www.mayragsanchezagency.com

Follow Mayra on Instagram: @culturalvisionaries

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