Human Marketing

By Human Video

Chris Nelson, Founder of Human Video, chats weekly to global marketing leaders about how, in an age of AI, we can humanize B2B marketing.

Even in the B2B marketing world 'people buy from people' and... more

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FAQs about Human Marketing:

How many episodes does Human Marketing have?

The podcast currently has 6 episodes available.

Human Marketing episodes:

July 16, 2025Scaling Trust in B2B: Laura Erdem on LinkedIn, Attribution, and Keeping Content Human
What happens when sales, marketing, and authenticity collide?
In this episode, Dreamdata’s Laura Erdem joins Chris Nelson to unpack why LinkedIn is crushing Google for B2B, how she built a powerful personal brand without a plan, and why Dreamdata’s podcast is a secret growth machine.
From attribution benchmarks to thought leader ads, and even AI-generated episodes, Laura shares bold insights on building human-first marketing in a noisy, AI-driven world.

Connect with Laura Erdem on LinkedIn
Follow Dreamdata on LinkedIn
Visit Dreamdata's Website
Subscribe to the 'Attributed' podcast on YouTube

Hosted by Chris Nelson, Founder of Human Video
Connect with Chris on LinkedIn
Follow Human Video on LinkedIn

Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
Learn more at Human Video's Website
(00:01) - Moving to New York for Sales Mastery & Dreamdata's Growth
(04:30) - What Dreamdata Actually Does, and Why Marketers Love It
(07:00) - Why LinkedIn Beats Google for B2B Marketing ROI
(12:30) - The Unplanned Personal Brand That Changed Everything
(17:00) - LinkedIn Content Strategy: Metrics, Culture & AI Tools
(19:50) - The Rise of Video on LinkedIn: Formats, Features, and Tactics
(25:00) - Thought Leader Ads: The New Era of LinkedIn Influence
(28:30) - Attributed Podcast: From Internal Experiments to Content Engine
(34:00) - How Dreamdata Turns a Podcast into a Sales & Brand Powerhouse
(38:30) - The Controversial AI-Generated Episode, And Why They Tried It
(45:00) - Human Creativity vs. AI Outputs: What Really Builds Trust
...more
50min
July 09, 2025Funny, Human, and Effective: Chris Bogue on Using Video to Sell Without Selling Out
Chris Bogue joins Chris Nelson on Human Marketing to unpack the real power of video in sales, content, and comedy.
From Second City improv to viral LinkedIn skits, Chris shares how he helps brands and sales pros connect through pattern-breaking video.
They dive into scripting with soul, the limitations of AI tools, and how to craft video DMs that actually get replies.
Plus, why human imperfections, not cinematic polish, are what drive connection in the feed.
Connect with Chris Bogue on LinkedIn
Chris' Free Pattern Breaker Course
Hosted by Chris Nelson, Founder of Human Video
Connect with Chris on LinkedIn
Follow Human Video on LinkedIn

Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
Learn more at Human Video's Website
(00:01) - Meet Chris Bogue: From Improv Stages to Video Strategy
(03:00) - Accidental LinkedIn Stardom & Video Prospecting Breakthrough
(08:30) - Scaling with Courses: Selling on Video & The Pattern Breaker
(13:05) - Serious People Still Laugh: Entertainment in B2B Content
(19:00) - Inbox vs Feed: Why Your Sales Videos Shouldn’t Be Weird
(22:44) - Is AI Ruining Video? Authenticity vs Perfection in the Feed
(28:30) - Why Human Connection Beats Perfect Production Every Time
(34:00) - Fighting ChatGPT: Creative Control in the Age of AI
(39:00) - Crafting Better Scripts & The Power of Point of View
(45:00) - The LinkedIn Video Shift: What Works (and What Doesn’t)
(49:00) - Sending Great Video DMs: Tactics That Actually Work
(55:30) - The Sales Funnel and Where Video Really Belongs
...more
1h
July 03, 2025How to Make Human Videos in an AI World with Sam Balter from Wistia
In this episode of Human Marketing, Chris Nelson chats with Sam Balter, Head of Content at Wistia, about how video marketing is evolving and why staying human matters more than ever.
From Sam’s early days at HubSpot and ZoomInfo to leading content at Wistia, this episode covers the rise of remote production, the impact of AI on video workflows, and Wistia’s game-changing AI dubbing feature.
They also unpack key insights from Wistia’s State of Video report, including why short-form engagement is dropping and how to scale trust globally with video.
Connect with Sam Balter on LinkedIn
Follow Wistia on LinkedIn
Visit Wistia's Website
Wisita 2025 State of Video Report

Hosted by Chris Nelson, Founder of Human Video
Connect with Chris on LinkedIn
Follow Human Video on LinkedIn

Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
Learn more at Human Video's Website
(00:01) - Sam Balter Joins: From HubSpot to Wistia
(02:30) - Discovering Content by Accident: Sam’s Podcast Breakthrough
(07:00) - Pandemic Pivots: How Remote Work Changed Video Forever
(12:30) - Building High-Impact Content Teams in a Hybrid World
(15:00) - Inside Wistia’s Content Strategy: Webinars, Blogs & More
(19:00) - Wizards, Guides, and Differentiation: Making Memorable Content
(22:00) - Product Marketing at Speed: Wistia’s Trimester System
(25:30) - Key Findings from Wistia’s 2025 State of Video Report
(30:00) - The Truth About Video Engagement and Short-Form Fatigue
(33:00) - How AI Is (Really) Being Used in Video Production
(36:00) - Game-Changer: AI Video Dubbing and Language Localisation
(45:00) - Final Thoughts: Making Videos That Actually Feel Human
...more
53min
June 25, 2025Landing Pages and Social Selling: How Toni Hopponen Builds Trust at Scale
In this episode of Human Marketing, Chris Nelson is joined by Toni Hopponen, founder of Landing Rabbit and previously Flockler, to explore how to build human-first SaaS products and landing pages that actually convert.
Toni shares how he grew Flockler over 13 years without a sales team, the emotional challenges of exiting, and why Landing Rabbit is his answer to broken landing page workflows.
From AI-driven optimisation to the power of customer testimonials, this is a candid deep dive into founder-led marketing, authentic growth, and how to scale trust in a noisy world.
Connect with Toni Hopponen on LinkedIn
Follow Landing Rabbit on LinkedIn
Visit Landing Rabbit's Website

Hosted by Chris Nelson, Founder of Human Video
Connect with Chris on LinkedIn
Follow Human Video on LinkedIn

Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
Learn more at Human Video's Website

(00:01) - From DMs to Podcast: Meet Toni Hopponen
(01:30) - Building Flockler: 13 Years of User-Generated Content Innovation
(06:14) - Scaling Without a Sales Team: SEO, Content, and Founder Hustle
(12:00) - Why Founder-Led Sales Doesn’t Scale, and What to Do Instead
(16:05) - The Flockler Exit: Walking Away and What Came Next
(23:06) - Landing Rabbit Is Born: From Personal Pain Point to Product Vision
(28:30) - Humanising Landing Pages: Trust, Design, and Real Stories
(34:00) - Why Video Testimonials Work, and How to Use Them Right
(43:37) - Who’s Landing Rabbit For? SaaS Marketers, Agencies & Lean Teams
(47:30) - Founder-Led Marketing: LinkedIn Strategy, SEO and Warm Conversations
(54:50) - Trust at Scale: Why Small Teams with Big Hearts Will Win
...more
1h 1min
June 25, 2025The Art of Being Seen, Trusted and Remembered with Phil Treagus-Evans
In this episode of Human Marketing, host Chris Nelson sits down with Phil Treagus-Evans, CEO & Co-Founder of Giraffe Social and author of Human First Marketing, to explore how brands can stay trusted and authentic in an world of AI.
They unpack the journey behind Giraffe, why human-first content resonates, and how the EMPATH framework can unlock deeper audience connection.
From navigating AI-generated avatars to building trust through employee-led content, this episode is a practical guide for B2B marketers looking to stand out with real stories and real people.
Perfect for founders, marketers, and creators rethinking what it means to be seen, trusted and remembered in a crowded landscape.

Connect with Phil Treagus-Evans on LinkedIn
Follow Giraffe Social on LinkedIn
Visit Giraffe Social's Website
Buy Phil's book, 'Human First Marketing' on Amazon
Hosted by Chris Nelson, Founder of Human Video
Connect with Chris on LinkedIn
Follow Human Video on LinkedIn

Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
Learn more at Human Video's Website

(00:00) - Meet Phil: From Retail to Human First Vision
(05:26) - Inside Giraffe: What They Do and How They Grew
(07:13) - The Book Begins: What Inspired Human First Marketing
(12:14) - Writing the Book: From Idea to Playbook
(15:57) - Releasing the Book: Reactions, Launch Stress & Impact
(20:18) - Global Lives: Travel, Remote Work, and Human Connection
(27:30) - Humanising Brands: From Avatars to Authenticity
(34:30) - The EMPATH Framework: Real Audience Understanding
(43:00) - AI in Marketing: Trust, Stock Photos & Synthetic Faces
(50:20) - Content That Builds Trust: What Brands Should Focus On
(54:27) - Why Raw Video Wins: Authenticity Over Perfection
...more
1h 2min
June 25, 2025Humanising Deep Tech: Juliana Kelly on Content, Cloudsmith & AI
What does it take to humanise a deeply technical B2B product?
In this episode of Human Marketing, Juliana Kelly, VP of Growth Marketing at Cloudsmith and former HubSpot and Recorded Future leader, joins Chris Nelson to break it down.
Juliana shares her journey through demand gen, navigating a pandemic-era pivot, and her strategies for making developer-focused SaaS resonate on a human level.
From building trust with video to leveraging AI without losing soul, this episode is packed with insights for marketers navigating the future of tech, content, and authenticity.
Connect with Juliana Kelly on LinkedIn
Follow Cloudsmith on LinkedIn
Visit Cloudsmith's Website

Hosted by Chris Nelson, Founder of Human Video
Connect with Chris on LinkedIn
Follow Human Video on LinkedIn

Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video
Learn more at Human Video's Website
(00:01) - From HubSpot to Cloudsmith: Meet Juliana Kelly
(06:14) - Pandemic Pivots and Adapt 2020
(10:45) - Redefining Demand Gen for a Changing World
(11:57) - Humanising a Deep-Tech SaaS Product
(16:34) - Finding Customer Pain Points Internally
(20:35) - Why B2B Needs Bold Video: Lessons from Wistia
(26:30) - Authenticity vs AI: How to Stand Out in a Synthetic World
(32:06) - How to Use AI Right, Without Losing the Human
(34:39) - The New Metrics: SEO, ChatGPT & LLMs in Marketing
(35:40) - Stop Talking About Your Product: Real Thought Leadership Strategy
(38:30) - Building Trust Before the Pitch: Smarter Content Plays
...more
42min

FAQs about Human Marketing:

How many episodes does Human Marketing have?

The podcast currently has 6 episodes available.