“It's really about this experience, that we are making sure that their customers have, and that consistency of experience is really critical when there are so many different options to choose from. When you were talking about loyalty and how you build lifelong loyalty, we really, as an extension of those small business customers see loyalty as our role to help foster that ongoing, not only initial interaction, but ongoing interaction that you have with your customers, and making sure that everybody is treated exceptionally throughout that process.”

-Rebecca Grimes, Chief Revenue Officer, Ruby

//

To listen to more The Life-Long Customer podcast episodes, follow us on LinkedIn
https://www.linkedin.com/company/thelifelongcustomerpodcast/

Follow the host Brad Hammond https://www.linkedin.com/in/brad-hammond

#thelifelongcustomerpodcast #customerjourney #marketingleadership #b2bmarketing