Join host Tara Wiley (VP, Client Services Manager) as she sits down with Kendall Nash (SVP, Client Services) – curious researcher, educator, and global speaker – for a lively and candid conversation exploring the balance between human insight and artificial intelligence in qualitative research.

In this first installment of our two-part series, Kendall shares highlights from her ESOMAR Congress talk, diving into why a human-centered approach remains essential, even as AI tools become more embedded in the research process. Together, they unpack how Burke is thoughtfully navigating decisions around AI in qualitative data collection, and why researchers must be intentional about when (and how) to lean into technology.

If you’re curious about how to embrace innovation without losing the nuance that only people can bring, this episode is for you.

Be sure to catch Part Two, where we’ll explore the five pillars of exceptional qualitative research, and how they help guide where to best leverage both humans and machines.

For more information on how Burke can help move yourbusiness forward, visit our website.

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