Host Tara Wiley (VP, Client Services Manager) returns with Kendall Nash (SVP, Client Services) for Part Two of their thoughtful conversation on the evolving relationship between human intuition and AI in qualitative research.

Building on themes from Part One, Kendall and Tara dive into Burke’s five pillars of exceptional qual—honest, authentic, deep, detailed, and relevant—and share how the team developed practical criteria to assess them across both human- and AI-moderated interviews. The result? A more nuanced, deliberate approach to knowing when each method offers the most value.

From the power of pivoting in the moment to the surprising strengths of machine moderation, this episode explores how humans and AI can complement one another in the pursuit of deeper insight.

If you’ve been wondering not just whether to use AI in qual, but how and when, this episode is a must-listen.

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