Dr. Andrew Hughes returns to the "Human Thread" series to help Forest and Leah unpack one of the most urgent questions in modern life: why can’t we focus anymore? From brain chemistry to platform design, we explore how attention is being hijacked — and what that means for marketers, brands, and human beings.

Expect to hear about:

• The Brain on Distraction: How TikTok and Instagram reshape neural pathways
• Digital Dopamine: Why the scroll feels good… until it doesn’t
• Neuroplasticity & Burnout: What attention overload is doing to workers and creators
• Marketing in the Attention Economy: Strategy or exploitation?
• Brand Takeaways: How to reach your audience without feeding the noise