What does it take to market a country like South Africa in an always-on, cluttered world?

In this episode of The Lead Creative, host Mongezi Mtati speaks with Thembisile Sehloho, Chief Marketing Officer of South African Tourism, about building mindshare through emotional and cultural insight.

You’ll hear about:

• The iconic Tastic x MaXhosa campaign
• Measuring effectiveness in destination marketing
• How influencer and brand values must align
• Why co-creation and agency trust drive effectiveness
• Making South Africa part of global culture

Listen wherever you get your podcasts.

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