The end game is PROFIT the strategy lies within the acronym of the word P.R.O.F.I.T. In the first six episodes, Craig Poole, breaks down the meaning of each component of this acronym. In episode 3 he defines "resilience". Craig shares a real life story in this episode about how a member of his leadership team needed to change his mindset, learn to listen, and become more resilient as a manager. Implementing resiliency into your business strategy is key to driving a more profitable business.