Why are you—or your brand—on social media? What’s your plan? Purpose? Objective? Many marketers get caught up in metrics that don’t matter, such as views and likes. Carlos Gil—CEO, keynote speaker, author, and social media consultant—points out that social media is a giant, noisy, digital ocean. If those “views” and “likes” aren’t driving conversions, then it’s time to move another direction with your marketing. But what direction do you take? What should the point of social media marketing be? Listen to this episode of Content Callout to hear Carlos share his thoughts.

Outline of This Episode

• [1:54] Carlos’ 3 rapid-fire tactics + strategies
• [2:58] Veer away from textbook marketing 
• [6:23] How we’ve gotten off-track with social media
• [9:33] Marketers fall in love with useless metrics
• [14:39] How to engage with and create brand champions
• [20:25] What do you want to be known for?
• [27:14] How to connect with Carlos and his brand

Resources & People Mentioned

• Gil Media
• Outlaw Masks
• BOOK: The End of Marketing by Carlos Gil

Connect with Carlos Gil

• Carlos’ Website
• Follow on Twitter
• Connect on Instagram
• Carlos’ YouTube Channel

Connect With the Content Callout Team

• https://ContentCallout.com

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