Tiziana Barrow has built a career around cybersecurity and human risk, leading product marketing across some of the industry's most specialized domains like threat intelligence, OT/ICS security, risk quantification and supply chain risk. She's now channeling that experience into Safer Shift, a personal endeavor to build stories that bridge the physical and digital world with a bias toward changing behavior. She discussed why the most powerful tool for reducing human risk isn't technology, it's narrative — stories that make digital safety habits intuitive, accessible and human. In an AI-driven world, protecting people can't just be an enterprise priority. It has to be a personal one.