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Episode Overview
On this episode of Making Sense Of Technology in Multimedia, my guest, Nejc Sušec, is experienced in various creative roles and advocates for fusing artificial intelligence (AI) with creativity. We discuss the impacts of AI on creativity, addressing fears about AI replacing jobs and the importance of striking a balance between technology and the human touch in creative endeavors. Our discussion leads us to the ethics of AI, data privacy, and multimedia's democratization concept. Nejc advises beginners who want to integrate AI into their creative processes and describes the AI tools he uses himself.

Key Topics Discussed

• AI in Creative Processes: Nejc emphasizes the importance of integrating AI to enhance, not replace, human creativity in multimedia.
• AI Fears and Ethical Considerations: The conversation covers common apprehensions and ethical aspects regarding AI, advocating for a balanced approach to its integration in creative industries.
• AI as a Creative Tool: Nejc positions AI as a significant tool in creative endeavors, encouraging professionals to view it as an assistive technology rather than a competing force.
• Advice on AI Adoption: Nejc provides practical advice on adopting AI in professional workflows, recommending a gradual approach with familiar tools like language models and image generators.
• Online Training and Resources: Nejc talks about his services and resources available for those interested in exploring AI applications in multimedia.
• Human-Centric Technology: The discussion continually highlights the need for a human-centric approach in the development and application of AI technologies in creative fields.

Episode Highlights 

• Nejc’s experience in various roles in the creative field, including social media content, marketing campaigns, video editing, and animation.
• Strategies for combining technology with creativity in multimedia.
• Addressing the fear of technology and embracing the unknown.
• The role of AI as a powerful tool in disrupting and enhancing creative processes.
• Insights into the ethical considerations and human decisions in the use of AI.
• Nejc's perspective on democratization in multimedia and the importance of individual creativity.

Resources Mentioned

• Nejc Sušec's Website: https://www.nejcsusec.art/
• Online Training Programs: In his Masterclass, you will learn
  • Core creative concepts for working with AI
  • How to create personalized assistants
  • How to create highly intentional images
  • How to develop a full creative pipeline with AI
  • Individual and collaborative Workflows

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