On this episode of Reboot Chronicles I had a no BS conversation with Rishad Tobaccowala on how we can stay human in the data-driven age, and what it means to be human in light of all the technology and data that’s flying around us. Named by Business Week as one of the top business leaders and top five marketing innovator by TIME, Rishad uncovers insightful secrets in his book Restoring the Soul of Business: Staying Human in the Age of Data about how balancing the analytical and intuitive sides of business can lead to increased profitability and even joy!

As most of us have plunged deeper and deeper into digital-data-driven worlds, the power of originality, storytelling and genuine human connections has never been more critical. But as data has become more available and we are more depended on it, common sense and empathy have often been discounted with negative results. So I wanted to know: how do we stay human in the age of data and can CEOs actually reboot or restore the soul of their businesses?