On this episode of the Leaders of Modern Finance podcast, host Tiffaney Fox Quintana welcomes Evgeny Fetisov, Chief Financial Officer at Semrush, a global online visibility management platform.

Evgeny goes into some detail about his journey to his role as CFO at Semrush, where he was brought on just a couple days before they began the process of going public. His earlier career included banking and investment capital, including experience with the Russian Stock Exchange.

When it comes to dealing with other departments at Semrush, Evgeny and his team’s philosophy is to treat them as clients. This promotes a culture of financial responsibility, resulting in sound fiscal decisions on their part.

A major component of those decisions is the data Evgeny and his team provide. He points out the importance of distributing data to those internal clients that is necessary for them to make informed decisions, but not to overwhelm them with data that is irrelevant.

As he says, it’s important to humanize your data.

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