Automation isn’t just about speed — it’s about consistency, trust, and keeping humans in control.

In this Simply Briefed episode, we sit down with Sara Landfors, Co-founder and CEO of Normain, one of Sweden’s most talked-about AI startups. Together we explore how AI can reshape recurring knowledge work — from audits and compliance to sustainability reporting — without losing oversight or judgment.

We cover:

• Why consistency can be as valuable as efficiency
• How to tell if your team is ready for automation
• The difference between human in and off the loop
• The guardrails that keep experts firmly in control
• Where automation makes sense — and where it doesn’t

This episode gives you a clear lens on the future of work, practical reflection questions, and a Nordic perspective on building AI that empowers experts rather than replacing them.

Listen now to understand how automation can support your expertise — and where it’s best to keep human judgment at the center.