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Eric Plantenberg from Humm Kombucha joins me today to talk about what it takes to get a brand like Humm or even a "weird" beverage like kombucha in front of a lot of people. Eric's Chief Sales and Marketing office of the company founded by Jamie Danek and Michelle Mitchell. (I interviewed Eric because he and I have been friends for years.)
I also asked Eric what it takes to get brands like Walmart and Target to care about him.
The sponsor for today's show is Studiopress Sites, a great WordPress host and technology company.
In the "Back of the Comic Book," we talk about the Superbowl LVII ads and a little about the game. Sorry to my beloved Patriots, but congrats to the Eagles.
By Chris BroganEric Plantenberg from Humm Kombucha joins me today to talk about what it takes to get a brand like Humm or even a "weird" beverage like kombucha in front of a lot of people. Eric's Chief Sales and Marketing office of the company founded by Jamie Danek and Michelle Mitchell. (I interviewed Eric because he and I have been friends for years.)
I also asked Eric what it takes to get brands like Walmart and Target to care about him.
The sponsor for today's show is Studiopress Sites, a great WordPress host and technology company.
In the "Back of the Comic Book," we talk about the Superbowl LVII ads and a little about the game. Sorry to my beloved Patriots, but congrats to the Eagles.