Lighten Up Your Marketing

Marketing can sound so serious, but today advertising is not what it was 30 years ago. It’s informative, entertaining, and moves audiences emotionally to make purchase decisions.

On this episode, we’re discussing ideas and ads that used creative humor to boost marketing and make their brand's more “interactive."

What does this look like?

Start with the pain points of your ideal customers. What drives customers in your space crazy? Relationships can be a great way to explore the comical truth.

The "Clients from Hell" blog in our space is a great example to show the real humor of working in creative services.

One caveat: there are cautions when applying humor to anything. So vet internally first. There’s nothing wrong with trying it out on yourselves to make sure you’re not being tone-deaf or insensitive.

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