In preparing for an incredible marketing opportunity, like IMTS 2016, it’s critical to know exactly who your best target market is. With almost 60,000 professional buyers attending, only a fraction of those are the right people for you. In Part 4 of his “How to Hunt Moose” series, Steve shares the questions you need to answer to help find the exact right target to attract to your booth.

Speaker/Host:

Steve Miller, TheAdventure.com