How do you switch up the format of an already popular event to keep your audience guessing...and wanting more? Campaigns and Events Manager, for ZACH Theatre, Hunter Regian chats with Rob today about how the organization was successfully able to update the format and create a new buzz for their signature fundraising event Red, Hot & Soul which was held in the Spring of 2023. Hunter talks about a variety of topics on what it takes to produce a successful gala or signature fundraiser including how to create a wow moment to kick off a new event format, celebrate your donors, integrate your non-profits programs into your event in fun and entertaining ways, and the importance of keeping a tight program that leaves the audience wanting more.