It's the first full-length pod with the entire gang! Brittany basks in her Wild Card victory over the Seahawks, Armaan wakes from his hibernation after a 1st week Bye, and Will has started making candles as a hobby! (The last part is not mentioned in the podcast at all, but still worth mentioning.)

The gang discusses their thoughts on teams implementing a Second Screen Experience™ and what some best practices might be for attracting a targeted market. (5:00) Then, they're joined by Hunter Renfro, who discusses his experience working in Research/Analytics during a pandemic-influenced season and why he wishes more people would stop focusing on "impressions" as a metric for successful sponsorships. (15:30)

Book Recommendation: The Infinite Game by Simon Sinek