The Only Business Podcast

Hunter Vs Farmer Part 2: The Hybrid Sales Approach


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In this episode of Only Business, we explore the Hybrid Sales Approach, a game-changing strategy that combines the strengths of hunters and farmers to drive sustainable growth. Learn how to master the art of finding new clients while nurturing existing relationships, creating a balanced sales pipeline that keeps your business thriving. We break down actionable steps to optimize your strategy, avoid common pitfalls like over-hunting or over-farming, and leverage tools and data to refine your process. Whether you’re a solo entrepreneur or leading a team, this episode is packed with practical insights to help you grow smarter, not harder.

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The Only Business PodcastBy Steve “The Starmaker” Johnson, @starmaker.302, SJ The Star Maker

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