Zesty Marketing Podcast

Hurray for "Dollywood!" and other lessons for marketing attractions like a destination.


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At the various properties within the Hershend Family Entertainment group, they are focused on creating "memories worth repeating." Well-known attractions like Silver Dollar City and Dollywood are the headliners, with two aquariums, several dinner theaters and The Harlem Globetrotters rounding out the ticket.

David West is the Executive Director of Destination Marketing for Hershend Family Entertainment, and in this episode, we talk about the "a-ha" moments that guest research brings to light, and how attractions and DMOs can (and SHOULD) work together better. You don't have to be a big theme park to benefit from his tips.

Resources:

  • Hershend Family Entertainment website
Dollywood on YouTube

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    Zesty Marketing PodcastBy Whitney Hahn