<p>Anna Wood, Editor at Startups Magazine, speaks to Jonny Plein, Co-Founder of YASO, all about the huge opportunity for Western brands wanting to enter the Chinese market, the importance of building a strong Co-Founder relationship and winning the Top Performing Team award at the Hustle Awards 2025. </p>

Anna Wood, Editor at Startups Magazine, speaks to Jonny Plein, Co-Founder of YASO, all about the huge opportunity for Western brands wanting to enter the Chinese market, the importance of building a strong Co-Founder relationship and winning the Top Performing Team award at the Hustle Awards 2025.

<p>Anna Wood, Editor at Startups Magazine, speaks to Jonny Plein, Co-Founder of YASO, all about the huge opportunity for Western brands wanting to enter the Chinese market, the importance of building a strong Co-Founder relationship and winning the Top Performing Team award at the Hustle Awards 2025.&nbsp;</p>

Hustle Awards 2025 Special: YASO, Winner of Top Performing Team (Teaser 2)

Grab a bowl & dig into this! Startups Magazine interviews the most innovative startups of the moment. Stirring in some startup lessons & failure fables as well as a sprinkling of inspirational advice.

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Grab a bowl &amp; dig into this! Startups Magazine interviews the most innovative startups of the moment. Stirring in some startup lessons &amp; failure fables as well as a sprinkling of inspirational advice.

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Hustle Awards 2025 Special: YASO, Winner of Top Performing Team (Teaser 2)

Hustle Awards 2025 Special: YASO, Winner of Top Performing Team (Teaser 2)