KEY WORDS
Event planning, SLAY Events, Missy Slay, event design, event profitability, event management,
creative process, memorable events, career advice, business success.
SUMMARY
In this episode of the Business Beyond podcast, Missy Slay, founder of SLAY Events, shares her
insights into the world of event planning. From the initial ideation process to the execution of
large-scale events, Missy discusses the intricacies of her work, the importance of creativity, and
the rewarding nature of bringing events to life. She also reflects on her journey from aspiring
lawyer to successful event planner, emphasizing the significance of passion in one's career.
Additionally, Missy offers valuable advice for those looking to enter the business world,
highlighting the importance of realistic expectations and the joy of pursuing what you love.

TAKEAWAYS
● Event planning involves a comprehensive process from ideation to execution.
● Collaboration and creativity are key in event design.
● Event profitability typically ranges from 20% to 30%.
● Timelines for events can vary based on lead time and complexity.
● Building strong relationships with suppliers is crucial for success.
● Memorable events often stem from unique challenges and experiences.
● Passion for the work is essential for long-term satisfaction.
● Nonprofit events can be particularly rewarding and impactful.
● Setting realistic expectations helps navigate challenges in business.
● Creating a positive experience for guests is a primary goal of event planning.

TITTLES
Behind the Scenes of Event Planning
SOUND BITES
"I love seeing my work come to life."
"Life's too short to not be happy."
"Don't set expectations too high."
CHAPTERS
00:00 The Art of Event Planning
03:08 Understanding Event Profitability
06:02 A Day in the Life of an Event Planner
08:53 Creative Processes in Event Design