March 06, 2015

Hustle: Marketing a Product (feat. Jordan Menashy)

44 minutes

Do you know your product and how to get exposure for it? Jordan Menashy VP of Marketing and Co-Founder of Bench.co talks to us about marketing a product. Rick and Danielle from Funsize ask questions from a non-expert perspective.

Show Notes

00:00 Introductions

05:41 Activating a marketing engine

08:00 Determining product market fit can only be accomplished by launching

09:25 Launching: Store up some "big reveals" when rolling out to keep the momentum going for the first few months

15:10 Approach a mentor and don't waste their time, have questions ready!

19:00 Use google analytics, there is no secret tool, just hard-work and good analysis

23:29 R&D vs Engine

25:30 Good marketing is about good methodology not false promises

27:00 You need to allow for failure so you can learn how to make it work

28:00 Getting started: Get a target customer acquisition cost (CAC) and find a channel that works for you. That channel can be converted into an engine, then you want to refine that engine with R&D

35:00 Get your engines running and check against your business metrics

36:35 Rick misunderstands marketing...

37:11 Examples of engines that work and don't work for Bench.co

39:00 How do you get started with no experience and little marketing budget?

###Links

Jordan on twitter

Bench.co

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