Life, Love, and Hustle

Hustle Playbook: Lorene Cowan's Tips for Startup Success


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Life, Love, and Hustle: Interview with Lorene Cowan Host: Chad Smith Guest: Lorene Cowan Show Notes: 

[00:00] Introduction - Chad Smith introduces guest Lorene Cowan, business coach, Harvard graduate, and founder of Coaching to Courses. 

[02:30] Early Hustles - Lorene shares her first business venture cutting up cards to make holiday bookmarks. A reminder that the journey to success starts from humble beginnings. 

[10:45] Lorene Cowan on Personal Development - Importance of Discipline, Routine & Structure on Entrepreneurial Success. - Methodology of "be, do, have" and how that influences business success is discussed. 

[18:15] Reading Recommendations - Chad Smith mentions the game-changing book: "Rich Dad, Poor Dad." 

[21:30] Lorene's Journey to Harvard and beyond - Lorene Cowan shares her journey as a black Harvard graduate and her plans for further studies in business administration. 

[29:55] Building a Successful Coaching Business - Lorene talks about the importance of target audience, testing your product or service, lean into your idea and more. - Introduction to her Coaching Company: Coaching to Courses. 

[44:00] Importance of Press & PR in Marketing - Chad Smith's perspective on the often overlooked press/PR in favor of social media. 

[50:00] Scaling your Business venture - Lorene stresses the need for systematic plans and thorough research for successful business scaling. 

[1:00:00] Affiliate Marketing - Advantages of Affiliate Marketing without creating a product. - The usage of affiliate platforms like ClickBank, and the benefits of recurring commissions. 

[1:10:00] Personal Interests - Lorene shares her love for laying by the pool, sailing and listening to rappers. - Chad adds humor by asking about her relationship status and shares her favorite rappers. 

[1:22:00] Lorene Cowan Promotes her Services - She encourages listeners to follow her coaching services and shares her social media handles. 

[1:25:00] Farewell and Acknowledgment - Chad thanks Lorene, expresses his enjoyment of the conversation and looks forward to a potential future episode. 

[1:27:30] Call To Action - Chad requests listeners to rate, review, and share the podcast. - He also encourages listeners to follow the show on social media channels for more content. 

[1:30:00] Final Words - Chad extends his gratitude towards the listeners for their ongoing support and loyalty.

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Life, Love, and HustleBy Chad Smith