Why the #RiseAndGrind movement is killing us!

"When everything is urgent, nothing really is"

Over the last decade, hustle culture has become a common mentality and lifestyle among celebrities, influencers, executives, and working professionals.

However, the glorification of working longer, more arduous hours in the pursuit of success has led to an issue with workers feeling defeated, disengaged, and burned out. 

Grind culture (aka hustle culture) is a collection ofbeliefs and customs that encourages people to constantly work, produce, and improve.

It teaches us that the more we do, the better our lives will be.

Thelma and Louise discuss why this phenomenon has gained videos with the hashtag “#sidehustles” over 1.8 billion views on TikTok.

It has led to endless “rise and grind” social media posts and a wave of music and television celebrating the hustlers who sacrifice everything to “make it.” 

Join Thelma & Louise as we unpack the dark side of hustle culture - burnout, disengagement, and the myth that doing more equals being more.

🎙️ Tune in for a raw, real talk about:
✔️ The psychology behind hustle porn✔️ Why productivity obsession is eroding wellbeing✔️ How to redefine success without killing yourself to get there

https://thelmaandlouise.co/