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Craig interviews the team at J.C. Williams Group, who share their experiences at the new Zellers 2.0 locations. The conversation includes what The Bay has done right with the first 25 Zellers shop-in-stores locations, as well as some concerns and what could be improved.

• Lisa (Phillips) Hutcheson, Managing Partner at J. C. Williams Group
• John Torella, Senior Partner at J. C. Williams Group
• Graham Heuman, Research + Insights Associate at J. C. Williams Group
• J. C. Williams Group

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/