HVAC Slow Season: Strategies to Stay Busy and Profitable

The HVAC slow season hits hardest in northern U.S. markets during mild spring and fall weather, leaving contractors with fewer calls, reduced cash flow, and potential layoffs. This guide explains how owners can not only survive but also use the downtime for growth.

Key Points:

1. Mindset First
   • Slow season isn’t inevitable; the right mindset turns it into an opportunity.
   • Use downtime for training, process improvements, catching up on estimates, and organization.
   • Growth opportunities include hiring laid-off techs, expanding service areas, and dominating digitally while competitors pull back.
2. Proven Strategies
   • Service Agreements: Schedule prepaid plans, contracts, and maintenance reminders.
   • Outbound Calls: Have CSRs and techs call past customers with maintenance specials.
   • Email Marketing: Run three-part campaigns (awareness, reminder, urgency).
   • Local Service Ads (LSA): Increase budget since leads are cheaper in slow months.
   • SMS Campaigns: Use 10DLC-registered texting for reminders and unsold estimate follow-ups.
   • Add-Ons: Train techs to upsell IAQ, duct mods, zoning, filtration, and tankless water heaters.
   • Facebook Ads: Promote ductless units, heat pumps, maintenance specials, fireplaces, and generators.
   • Expand Service Area: Push boundaries with Google Business Profile updates, geo-targeted ads, and door hangers.
   • Distribute Door Hangers: Require techs to hit nearby houses, verify with spot checks, and incentivize results.

Listen as our AI hosting personalities break down and discuss our human written article available at https://hvacplaybook.com/business/hvac-slow-season/   

All podcasts are based on human written articles and reviewed for accuracy before publication.

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