Started in 2005, Hwayo, a soju(distilled Korean spirits) maker is part of Kwangjuyo group, which owns Kwangjuyo, a traditional high-end Korean pottery maker and Gaon society, a business that introduces high-end Korean cuisine. Under the leadership of the president, Taekwon Cho who aspires to promote high-end Korean culture, Kwangjuyo group's businesses are growing into brand names that offer their original values. Harmony of sophisticated dishware, cuisine and matching Korean spirits, "Hwayo" create unparalleled, multiple layers of aura.